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KIDS NAIL COLOURS

PROJECT TYPE

Branding, 3D

YEAR

2024

LOCATION

Berlin

CREDITS

Art Director: Paula Maj Hamann

Graphic & 3D Designer: Samaya Böhmer

Photography:  Chris Abatzis, Delfina Carmona
Set Assistant: Tabea Dunemann
Videographer: Julius Dettmer
Set Runner & SMM: Manon Simant Penzes
Stylist: Ha Nink
Hair & Makeup: Antonella Molina
Models: Levy, Alex, Jamal, Fatma, Tilly, Brix, Unique, Nura

gitti kids celebrates the joy and wonder of childhood with vibrant, kid-friendly nail colours that spark creativity and togetherness. Each shade invites children to express themselves and explore a world of colour while sharing playful, imaginative moments with friends and family. The brand's visual identity features whimsical illustrations that capture the magic of childhood fantasies, reflecting the things kids love most. At its heart is the iconic cherry symbol, symbolizing connection and support—because life is always better when shared. To enhance the playful experience, 3D models based on the illustrations were created and 3D-printed as props, allowing kids to interact with the brand’s imaginative world. gitti kids goes beyond colourful nails, inspiring creativity, connection, and fun, making each day brighter for kids and families.

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