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PLANTPRO GEL NAIL SYSTEM
PROJECT TYPE
Packaging Design
YEAR
2024
LOCATION
Berlin
CREDITS
Art Director: Paula Maj Hamann
Graphic Designer: Samaya Böhmer
Photography: Delfina Carmona, Ecaterina Rusu
Videographer: Chris Abatzis
Set Assistant: Tabea Dunemann
Set Runner & SMM: Manon Simant Penzes
Models: Samaya, Samir, Stefanie, Aileen, Natalia, Aline
Nail Tech: Glowy Beauty Bar: Thuy, Kiah
gitti is a Berlin-based beauty brand specializing in high-quality, vegan, and eco-friendly products with a strong commitment to sustainability. In 2024 gitti has extended its product line with the launch of an innovative vegan gel nail polish. The plantPRO routine provides a comprehensive, at-home solution for achieving salon-quality manicures. The primary goal for this new line was to create a visually distinct identity from the existing nail polish range, while maintaining alignment with gitti’s core brand identity and values.
